KITCHEN LOGIX | ON-going

As a freelance Graphic Designer & Illustrator

MY APPROACH

Pierre & Romain wanted to keep a minimalistic design which breaks the usual visual codes of Kitchen identities.

I chose an illustration style which makes the product appear very simple and easy to use, even though this is the first time most costumers will experience the tool. I wanted to give the idea of the watermelon with a few seeds around and a plain pink background without having to visualize it. I focused on 3 colours to keep it as simple and impactful as possible.

The instructions leaflet remains more formal and technical to make sure the users know how to make good use of the tool.
 

CONTEXT

Kitchen Logix is a brand of Kitchen Products, run by two brothers whose goal is to "bring you kitchen appliances you can rely on – making cooking more fun, less stressful and the end result more delicious."

They ask me to design a simple yet noticeable packaging, as well as illustration of usage instructions.

Packaging
 Instructions

Instructions